Email Transporter - Journey to Email Marketing Success

When is the Best Timing to Send an Email?

2009-08-12T19:43:00.000-07:00

Hi guys,

I have a short email marketing refreshment tips to share with you. It is very important and useful for your email marketing campaign.

Have you ever wonder when is the best timing to send out an email to your subscribers?

And which day is the best to send out?

Below is an article I just browsed through and I think it will give you some great info.

Hope you like it.

To Our Success,
Email Transporter

How to avoid email messages get into outbox?

2009-05-11T04:07:00.000-07:00

Hi Guys,

I am sure many of you questioning... Why the emails I sent out most of them went into spam or junk box?

Well there are few reasons that cause emails went into spam or junk mail...

One of the reasons is the email content or email creative you wrote... it contains of sensitive keywords... another meaning is that your emails contain of spam words... What are the words that cause spam?

There are few rules need to be follow when writing email message from preventing it from getting into junk mail...

Below are some of the spam words and rules and regulation:

Keywords:

remove
removed
guaranteed
click here
advertisement
opt-out
reward offers
free try
free trial
FREE
Try it Now
Risk Free
Weight lose
lose weight
credit card
sex
home loan
debt
government grant
calories
and many more
up to
make money from home
free sample
all natural
100%

Rules and regulation:

1. Don't put "Free" in front of the subject line
2. Cannot have 2 or more exclamation mark on the subject line
3. Cannot have 2 or more weird symbols
4. Cannot have full capital letter words in one sentence e.g. TRY THIS SPECIAL FRAGRANCE NOW!
5. Don't start your subject line with Numbers. E.g 10 days free trial for SlimSplash

That's all for today post.

To Our Success,

Email Transporter

Basic Email Marketing Flow Chart

2009-04-27T04:39:00.000-07:00

Hi Guys,

Not much writing today. I just draw out a simple diagram for you all to have an easy understanding on how Email Marketing Campaign run.

The Simple flow chart is a basic guideline for everyone who wanted to start an email marketing campaign or whoever that interested in applying email marketing to his/her company.

That's all for today.

Hmmm...(hungry) is dinner time... cya guys.

To Our Success,
Email Transporter.

How Email Marketing Works?,

2009-04-19T05:54:00.000-07:00

Hi Guys,

The only way your email marketing campaign will succeed is through careful planning. People who succeed in email marketing is not by simply emailing information to all it's subscribers or prospects. It Won't Work!

Sending the right message to the right person at the right time is still the goal.

But, how are you going to do that?

This is when and where a good planning is required.

Let me once again recall the most powerful and yet efficient steps:

1. Develop a strategy. What is the purpose of your campaign?

2. Define your objectives. What are you trying to accomplish?

3. Create the plan. How are you going to achieve your goals?

4. Target your message. Whom are you going after?

5. Create the offer. What do you want to tell them?

6. Determine frequency. How often are you going to communicate?

7. Test your assumptions. How does the response change if you tweak a few things?

8. Measure the results. How well did you do?

The above are some of the steps to guide you to email marketing succeed.

Now, bare in mind a well planning is always the key to a success business.

That's all for today sharing.

To our success,
Email Transporter

What is email marketing?

2009-04-12T02:41:00.000-07:00

Hey Guys,

Many had questioned me, What is email marketing about? And how does it work?

The common answer you will get:

Email marketing is, as the name suggests, the use of email in marketing communications.

But if you really go in depth and explore it... there are more...

Applying email marketing strategies or campaign is like setting up a new marketing department in your office.

This means you need to hire few specialists to help make things work.

Specialists you need to hire includes web designer, graphic designer, copy writer, email marketer and project manager.

Web designer - To design or create webpage that fullfil email marketing requirement. E.g. Website form to capture prospects data and email message layout.

Graphic designer - To design attractive graphic, banner or logo for putting it into email message.

Copywriter - A proper content write up will bring your message to life. And only this you will able to convey your message to your prospects.

Email marketer - Create marketing plans and strategies

Project Manager - To monitor every on going task and make sure nothing goes wrong.

Email marketing is also a sale & marketing tools to promote your company products, services, capture prospect data, communicate with existing clients or prospects, close sales and many more...

That's all for my sharing today. Hope you guys love it.

P.S. If you have any questions please leave me a comment and I'll reply you asap.

To Our Success,
Email Transporter

Benefits of Email Marketing

2008-12-04T06:32:00.000-08:00

Hey Guys,

I discovered that most of the success online businesses have one in common, they definitely have a proper email marketing management or campaign. Email marketing plays a very important role to bring your business to a higher level and get ahead of other competitors. (If You play it well).

Now, let me share some of the benefits that email marketing campaign can provide to your company:

Quick Lead Generation - Email has quick output and quick response for lead generation
Selectivity - Email offers the same list selectivity as traditional list rental
Media Reinforcement - Email can be an adjunct to any media to quickly reinforce a message, product announcement, latest promotion, trade show and many more...
Cost Effective - Email is extremely cost effective on a cost per contact basis for customer acquisition
Higher Response - Overall responses may be higher as only relevant information will be sent and yet the recipient has been agreed and expecting to receive it.
Lower Cost - Papers, posters, greeting cards, annual reports, memos and postage cost all are not need. All these can be replace by using email.
Privacy Issues - Subscribers choose or subscribes to receive email or information which they prefer. They recognize the sender id/name and are always given the choice to opt out. This addresses the privacy issue directly and again assures a responsive audience.
Trackable - Email is also a trackable medium, every email sent out, message open rate and action taken by the audience is all being track down by a special tracking sytem.
No Postal Undeliverables - Undeliverables are quickly identified and an effort is made to correct them and resend.

For my conclusion, applying email marketing strategies it's not very expensive, it's not very hard and it can bring you better in ROI and CRM.

P.S. If you want to know how email marketing really works, subscribe to my blog and I've got a lot more to share with you. Stay tune.

P.S.S. If you have any question please leave me a comment and I'll reply to you asap

To Our Success,
Email Transporter

Email Messages is important

2008-09-28T19:45:00.000-07:00

E-mail may be the most important, unique method for communicating and developing relationships since the telephone. First of all, it is easy to use. People also find it familiar and safe because it is similar in many respects to writing letters - minus the annoyances of addressing envelopes, licking stamps, and trips to the mail box. Of all the methods for developing relationships on the internet, it is the most common - and perhaps the most powerful. Although friendships and romances may indeed begin in chat rooms, instant messagin, avatar communities, blogs, or other environments, these relationships almost always expand into e-mail as a way to deepen the communication.