Monday, April 27, 2009

Basic Email Marketing Flow Chart

Hi Guys,

Not much writing today. I just draw out a simple diagram for you all to have an easy understanding on how Email Marketing Campaign run.



The Simple flow chart is a basic guideline for everyone who wanted to start an email marketing campaign or whoever that interested in applying email marketing to his/her company.

That's all for today.

Hmmm...(hungry) is dinner time... cya guys.

To Our Success,
Email Transporter.

Sunday, April 19, 2009

How Email Marketing Works?,

Hi Guys,

The only way your email marketing campaign will succeed is through careful planning. People who succeed in email marketing is not by simply emailing information to all it's subscribers or prospects. It Won't Work!

Sending the right message to the right person at the right time is still the goal.

But, how are you going to do that?

This is when and where a good planning is required.

Let me once again recall the most powerful and yet efficient steps:

1. Develop a strategy. What is the purpose of your campaign?

2. Define your objectives. What are you trying to accomplish?

3. Create the plan. How are you going to achieve your goals?

4. Target your message. Whom are you going after?

5. Create the offer. What do you want to tell them?

6. Determine frequency. How often are you going to communicate?

7. Test your assumptions. How does the response change if you tweak a few things?

8. Measure the results. How well did you do?

The above are some of the steps to guide you to email marketing succeed.

Now, bare in mind a well planning is always the key to a success business.

That's all for today sharing.


To our success,
Email Transporter

Sunday, April 12, 2009

What is email marketing?

Hey Guys,

Many had questioned me, What is email marketing about? And how does it work?

The common answer you will get:

Email marketing is, as the name suggests, the use of email in marketing communications.

But if you really go in depth and explore it... there are more...


Applying email marketing strategies or campaign is like setting up a new marketing department in your office.

This means you need to hire few specialists to help make things work.

Specialists you need to hire includes web designer, graphic designer, copy writer, email marketer and project manager.

Web designer - To design or create webpage that fullfil email marketing requirement. E.g. Website form to capture prospects data and email message layout.

Graphic designer - To design attractive graphic, banner or logo for putting it into email message.

Copywriter - A proper content write up will bring your message to life. And only this you will able to convey your message to your prospects.

Email marketer - Create marketing plans and strategies

Project Manager - To monitor every on going task and make sure nothing goes wrong.


Email marketing is also a sale & marketing tools to promote your company products, services, capture prospect data, communicate with existing clients or prospects, close sales and many more...


That's all for my sharing today. Hope you guys love it.

P.S. If you have any questions please leave me a comment and I'll reply you asap.


To Our Success,
Email Transporter