Sunday, April 12, 2009

What is email marketing?

Hey Guys,

Many had questioned me, What is email marketing about? And how does it work?

The common answer you will get:

Email marketing is, as the name suggests, the use of email in marketing communications.

But if you really go in depth and explore it... there are more...

Applying email marketing strategies or campaign is like setting up a new marketing department in your office.

This means you need to hire few specialists to help make things work.

Specialists you need to hire includes web designer, graphic designer, copy writer, email marketer and project manager.

Web designer - To design or create webpage that fullfil email marketing requirement. E.g. Website form to capture prospects data and email message layout.

Graphic designer - To design attractive graphic, banner or logo for putting it into email message.

Copywriter - A proper content write up will bring your message to life. And only this you will able to convey your message to your prospects.

Email marketer - Create marketing plans and strategies

Project Manager - To monitor every on going task and make sure nothing goes wrong.

Email marketing is also a sale & marketing tools to promote your company products, services, capture prospect data, communicate with existing clients or prospects, close sales and many more...

That's all for my sharing today. Hope you guys love it.

P.S. If you have any questions please leave me a comment and I'll reply you asap.

To Our Success,
Email Transporter